It's presented as an alternative to youtube for current Framasoft members and users. It's meant to be understood as “Don't put faculty course videos on youtube, which you can't necessarily rely on if the subject is sensitive, put it on your college or association's PeerTube server.”

Framasoft is originally a non-commercial association of French academics. They have no desire to replace youtube for music videos, unboxing and Minecraft lives.

> PeerTube is specifically advertised as a YouTube replacement.

And about 99% of people who upload to Youtube are not concerned with any kind of incentive other than "Let me share this video". For 99% of people, it is a perfectly capable Youtube replacement (well, beyond being able to search well - a problem the whole Fediverse has...)