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I saw the ad last night. Took a millisecond for me to hit "down" on my remote and get to what I want. It wasn't full screen, there was no need to find the "close" button. The ad showed above the normal Roku grid and was easily bypassed. Roku already has ads in their UI, I don't understand the outrage.

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Its because its the next step in the boil the frog process. They will train you on that and then a few months later it will force play for 5 sec. Then a few months later full ad. Etc. etc.

I understand the analogy, but right now the Roku pot is the coolest. I'm also sitting in a Google and Amazon pot and the temperatures in those pots is much higher.

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