Gamers are buying at $250. If you pay more you can find B580 on the shelves now. That Xe cores and driver development are shared with other products is the only reason they haven't canceled the dGPU division. The hardware business is all about designing IP and amortizing the cost in as many products as possible.

Of course consumers don't care about die size and cost, only the value of the end product. The problem is intel and their negative margins. Maybe people are too blitz scale brained but running a negative margin hardware business is a really bad idea. Typically they target 50% margins.

Now if intel was healthy maybe they could survive a few negative margin products by subsidizing from their profitable SKUs. However intel is not healthy and reported losses every quarter last year. It's a sinking ship and they need a come to Jesus monent before they go bankrupt.

I'm arguing that their product segmentation strategy is stuck in the past and a significant reason why they're unprofitable. On desktop CPUs they lock ECC even though the Xeons are cheaper because they remove the E cores so AVX512 will work. On dGPUs they lock out SRIOV even though the desktop iGPUs support it. On the server they created accelerators which they then tried to charge for which means no one bothered to write integrations to make it work with their software. It's a broken culture which is so up it's own ass that management only cares about intel and is completely disconnected from the customers. Intel needs product features and value differentiators that aren't just negative margin products, changing product segmentation is low hanging fruit.

Being intransigent and the same as the competition but slightly worse had led them to unprofitability and soon, bankrupty. Interest rates are going up and companies carrying debt are going to be in a rough spot.