It's just people telling stories to find bigger fools. Like the ads claiming they sell an AI employee that never needs sleep and never talks back.
Those ads are the same thing as those ads shoved in the lawn near the mcdonnalds drive through that look like they were drawn with sharpie, but are really mass printed. "Real estate investor looking for pupil, trade my money" kind of stuff.
They are purposefully looking for suckers that would overlook the sketchyness. They don't want normal people applying, that reduces the pitches effectiveness.
Only desperate people who will fall for anything.
Honestly I think the mistake we made was calling it “work from home” instead of “telecommuting”.
I am curious. Why do you think calling it telecommuting would have made any significant difference? And what difference would it have made? Where do you imagine we would be today if more people referred to it with that word?
- "from home" elicits images of relaxation and lost productivity, while "via telecommuting" sounds like a commute still takes place and work is just as productive
- "from home" sounds like retreating to a comfort zone, while "via telecommuting" sounds like embracing a new technology or skill
- "from home" sounds like remote workers ought to be performing their tasks from their domicile only, while "via telecommuting" sounds like remote workers can do their work wherever they are
If businesses had adopted "telecommuting" terminology, I believe business leaders would not feel obligated to push back in order to regain productivity. I think it's easier to attack the trend of WFH given the points above. I actually agree with the proposal that WFH is a weak terminology, but had never sat down and thought about it before.
From the perspective of initial adoption, I think it would have happened just as fast. Workers were thrust into remote work arrangements during COVID, and everyone would have quickly gotten the gist of what "telecommuting" means, so it would have been the new buzzword to attract talent in job listings just as "remote" or "work from home" have been. Just without the downsides in CEO perception.
You can't argue with them about the effectiveness of remote work. They aren't trying to optimize work. They are trying to fire people.
Working from home doesn't fire people, being more productive and happy doesn't fire people. Your mental well being doesn't have any bearing on how many people they need to fire.