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The standard was literally finalized in the last day or two.

As in standard, non-encrypted RCS. Because it relies on carrier support as opposed to on Android where it just works

But I bet Apple will take at least 3 years to implement it.

They don't want to see iMessage's lead eroded.

Who cares?

People use iMessage because it works great and automatically between iPhones.

I don’t choose to use RCS or iMessage, it’s chosen for me by whoever I’m messaging based on what kind of phone they bought.

RCS being E2EE won’t change market share numbers one iota.