How many businesses or applications really need 99.999999999% durability and 99.99% availability?
Is your whole stack organized to deliver the forementioned durability and availability?
I'll note that data durability is a bit of a different concern than service availability. A service being down for some amount of time sucks, but it'll probably come back up at some point and life moves on. If data is lost completely, it's just gone. It's going to have to be re-created from other sources, generated fresh, or accepted as irreplaceable and lost forever.
Some use cases can tolerate losing some or all of the data. Many can't, so data durability tends to be a concern for non-trivial use cases.