Of course, if that happens, your startup is probably going to be on hold, too. And that will be the least of your worries. ;)
My point in advocating Qliance is that it makes the sort of care you'll probably actually need -- you know, annual physicals, broken toes, vaccinations, "help, doc, I can't sleep" -- really cheap compared to trying to get that stuff done on a traditional plan.
Your other options are (A) get a comprehensive insurance plan, which in my case would be $300/mo instead of $50, (B) pay for primary care visits yourself, at over $100 for a week's wait and a 15-minute visit that ends in a referral, or (C) ignore health problems.
Those are all really expensive. I'm saying if you're paying for your own health care, you should do the efficient thing. Having a primary care physician on retainer for $60/mo is fantastic for your health and peace of mind, and pays for itself the first time you use it, in time saved alone.
But I'd rather pay high premiums than risk a bankruptcy.