> The foreign equivalent of a merely descriptive English word is no more registrable than the English word itself. "[A] word taken from a well-known foreign modern language, which is, itself, descriptive of a product, will be so considered when it is attempted to be registered as a trade-mark in the United States for the same product."
Worse yet, it might happen that the USPTO does mistakenly approve the trademark, but then revokes it when it's challenged.
Because Spanish is the second most spoken language in every US state, I'm pretty sure that in any city in the US there is a store where you can walk in today, ask for a "pila", and walk out with a battery. At least here in Argentina that's the term we normally use for single-cell batteries like a AA, while a car battery is a "batería".
Being 2nd most common language does not mean this, by a long shot. It definitely won’t work in most of the Seattle, Portland, Denver, Salt lake, Minneapolis, stores for example.
(If you go to the deli section and say “costillas marinadas” to the right person, you will be given a bag of deliciously marinated short ribs.)
lol not the same in Brazilian, but interesting :)