However, you get major successes by taking risks. Evaluating people and businesses, I do so based on successes and not on failures. The best people (and businesses) I know failed more times than successful ones. Cybertruck was a good try, and it takes a few like that to be successful.
Of the problems I have with Tesla, the Cybertruck is not one of them.
Cybertruck owners, on the other hand, you might as well but a dunce cap and a t-shirt which says "I'm an idiot with too much money."
The idea of making an electric truck is a GOOD idea, but building one that is completely out of left field in terms of design is NOT. Tesla would have had a majorly successful pickup truck had they just built a normal ass pickup truck.
Acting like this was just some sort of "risk taking seat of the pants" maneuver is just absolving him of responsibility.
Quite literally snatching defeat from the jaws of victory.
A truly engineering led organization would end up with something like the Tesla & Nikola semi trucks, closer to the ideal teardrop shop that aerodynamics leads to.
Half of all people buy a massive SUV for their one child to be driven around in.
Also the R1T is only about 8% less efficient than a CT...
Compare that to the ~80% conversion rate of the Model 3 when it launched, it appears the Cybertruck is a massive failure.
All that being said I believe the Cybertruck is still the best selling EV pick up on the market, so it's not like the competition is doing any better in this segment.
According to the first story I found [0], Rivian R1T outsold Cybertruck in in 3Q24 and F150 lightning had outsold it YTD at the same point last year.
[0] https://fordauthority.com/2024/11/ford-f-150-lightning-sales...
[0] https://insideevs.com/news/747195/tesla-cybertruck-sales-dem...