In some countries, eBay or craigslist was never a thing. In NZ we have our local version of eBay but the success fees have gotten so ridiculously high that FB marketplace is slowly becoming the only option.
So amazon is not that much popular here - the force of habit for buying on Allegro works against Bezos' company. They enter too late, offered not much at the start and often products descriptions were poorly machine translated. There was even a picture that ran for a while around our part of the Internet where some Nigerian economy book title due to this translation mishap become really offensive.
They have cornered the market in auto and housing (including rentals) but are losing out on general goods. I know a lot of people who don’t even bother looking at TradeMe anymore to buy, let alone sell.
I can’t remember when I last logged into my TradeMe account.