Financial news outlets have long been successful at this -- Bloomberg, CNBC, Wall Street Journal, etc. They are able to build strong businesses with a relatively small audience often because that audience is willing to pay large sums of money for access. (Bloomberg Terminals reportedly cost up to $25k/yr! https://www.bluegamma.io/post/bloomberg-terminal-pricing#:~:...
Still -- how much value do you get from the Washington Post? How much value do you get from knowing about the inner workings of your government? Federal, state, municipal, any of them? Does being a better citizen have a financial incentive? Can you put a price on knowing about the situation in Ukraine, or Gaza, or even the dangerous intersection downtown?
And without that, how do you justify payment for journalism, which itself is expensive? Or is the answer that the payment comes from people who want to push a narrative, or control the conversation? Is there a monetary value to preventing that?