It's a moral failure. Even in business. You know the electric car people are bleeding heart liberals. Is it okay to mislead them with false advertising? They really did look at him as a role model. So, immorality is bad business. But how can that be shown to you? I suppose a few more of these articles until this thing goes bankrupt over time. That would truly be god.
Edit: I just want to add a little grace here (got my Sunday suit on). I think Elon is probably the most interesting person you can ever hang out with most likely. He's definitely in a dark mindset atm, and I pray he gets out of it because it's not leading to a better world (and I know he once cared for this).