I actually liked the ad. It was clearly a parody of excessive wealth, and seemed somewhat in the same vein as the famed Old Spice commercials.

Of course, it tells me almost nothing about the product, but it does certainly peak your interest. Not necessarily enough to get over the FB integration, but it's something.

Sometimes I wonder if people dislike the service itself, or just the founder behind it. Given Sean Parker's famed brazen personality, I'm sure there will be more than a little schadenfreude in SV if this venture goes belly up.