What is their target group? Billionaires? Tell me what this app can do not how awesome you are.
Funny thing is they do the same mistake on their homepage. I have no f* clue what they do only that i have to login with my facebook account to see anything.
Of course, it tells me almost nothing about the product, but it does certainly peak your interest. Not necessarily enough to get over the FB integration, but it's something.
Sometimes I wonder if people dislike the service itself, or just the founder behind it. Given Sean Parker's famed brazen personality, I'm sure there will be more than a little schadenfreude in SV if this venture goes belly up.
Reminded me a little of http://www.dollarshaveclub.com/ video.
"Of course, it tells me almost nothing about the product"
I think it piques your interest and gives you a broad overview. But while it's funny it takes to long and tries to hard to be slick and funny.
With the dollarshaveclub.com video you felt like you were being played but time passed much easier.
But the video does not get me excited at all. I cant connect with the theme inside and they dont tell me a compelling or fun reason to jump over the FB Wall.
Maybe something like this http://www.youtube.com/watch?v=QIWpbfZHHzc would be better for the range of 15-25 year old people who have to jump start this. Because no one else will.
Actually this ad highlights a problem in how startups see their users: most people aren't millionaire jet-setters like Sean Parker. They don't have amazing stories to tell to strangers. Their stories aren't movie material. Most social interaction is small talk, and small talk over a webcam isn't something you'll want to do more than once or twice.
There's a disconnect between what startups think people do, and what people actually do.
A bit too tryhard though.