Some ideas:
- Leverage Google Hangout for some interactive classes
- Use gamification to help users learn some of the more boring fundamentals (basic cooking terms, substitution guidelines, units and measurements, basic baking chemistry guidelines, etc.)
- A better instruction format geared toward using your iPad or other tablet propped up in the kitchen. For example, make sure the user can navigate with the nub of a knuckle or some other clumsy way, so they don't have to touch their iPad with fingers that just got through tenderizing raw chicken.
- That instruction format should probably incorporate a hybrid text-audio-video approach. And by that I don't mean a blog post with an embedded video at the top. I mean a way to constantly review just that part of the video that talks about what you're doing.
- Start with videos about things that are obvious but are useful to see. For example, what EXACTLY should olive oil look and smell like before you add the food to it? On a typical gas stove or electric range, where approximately should the knob be? I'm starting to get nervous about this pan-fry step. Are you sure I shouldn't go ahead and flip the chicken? I think I'm burning it! Those kind of things are currently best learned with the assistance of a REAL cook alongside you in the kitchen. He or she can say "don't you DARE touch that portobello; it's SO not done!" There needs to be a way for the more moment-by-moment learning experiences to be available online.
TL;DR - thinking of doing a cooking startup? PLEASE don't give us another "recipes with an embedded video" site. Please.