I would ask for a replacement if the seller and the law said "I am renting the book."
The laws around DVDs are the same. You have a right to access and view the contents of the DVD. You don't have a right to make copies of the dvd.
I'd also point out products like cheap paperbacks which obliterate themselves after 4 or 5 reads.
Don't get me wrong, I'm all for some good reforms and regulations around copyrights and media access, especially in the digital age. I just think it's a little bit ridiculous to expect purchased media to never degrade.
Nobody expects that. We just expect to not have to pay for the content again just because the media degraded and needed replacement.