If we ignore the societal grudge held against its owner, this is not much out of the ordinary, right? SpaceX's usual experiments go along the lines of doing it once or twice in the right way, then pushing the limits as far as possible, to find what those are.

You might have a problem with this approach - the waste is large, the environmental impacts terrible. But they got to where they are exactly by this process. See articles such as SpaceX Launched Over 80% of All Orbital Payload Mass in Q1 2023 (https://www.nextbigfuture.com/2023/05/spacex-launched-over-8...)

Europe could stand to learn a thing or two. We still do our launches in secret, often not telling a public that there will be a launch until the satellites are already in space.