http://cl.ly/image/3z33443u2P0Z Where's the "Do I look like I give a toss about football?" button? Seriously. I thought we'd gotten past gender-profiling and stereotypes back in the 90s.
Then I choose the former to avoid a track of assumptions and I'm told "You're a woman that knows her sports, that's hot!" and "I wish I had a fembot like you," (this one is actually kind of cute, out of context of the others) and because I didn't know the final product was underwear (again, maybe a UK brand thing) "The best way to a man is through his pants," was somewhat confusing.
In the end, I just want to buy my SO something nice, not get a barrage of condescending, assumptuous banter in the process. Additionally, I wasn't actually 100% which player was offsides, so I automatically felt like I didn't belong and it was because of my gender. That's a terrible way to make a user feel if, in the end, you're just trying to sell them something.
For example, I work for a company who's primary demographic consists of males between 18 and 40 with an interest in American Football (NFL). So, of course, I'm going to try to target the largest set of users when trying to acquire new customers.