My problem is the exact opposite - they don't really explore the possibilites of a fully free form design, and the weirdness is always on the surface level.
For example, I'd love to get a car which doubles as a mobile work pod, where I could drive to a foresty car park, set up a hotspot, run the A/C, plug in my computer and do my days work from there.
But despite all the bells and whistles, interior layout is still very conservative.