For myself, even just going from doing art for myself, to helping out a friend with a label for his brewery made me see the other side of things. He had a specific idea in mind, which was different from mine. I figured out quickly that creating art, and then doing it for business, are far different things. Luckily in the end, he saw another piece of art I had been working on for myself in between his label art, and he chose that. I got to show my art and get a small amount of publicity, and decided that I will never create art for anything other than myself again! This was also with a friend, so I didn't have to hear all the brutal truth that would come with working with a client.