I know that its not something new, because 30 years ago when I was in law school one of the cases studied in my class on transnational taxation was that of an Australian group (if I'm remembering the right country...) that tried to buy every possible ticket in a US lottery.
My recollection is that they only ended up getting something like 90% of the possible numbers but that was enough to get the top prizes and questions arose on how that should be taxed and whether the cost of the tickets was deductible.