Second, and more interestingly: people have different facets that they show in different subreddits. As an example here on HN people prefer tech-oriented stuff. But not everyone here is that into tech. They just sort or organize the content, so they come to HN for in-depth stuff, and (say) Engadget for rumors, and sbnation for sports etc. So someone who upvotes a stupid FB pic in /r/funny might vote the same photo down in /r/politics. If the person is "sorting" content that's appropriate in different situations, it's not useful to discount their opinion entirely.