It shouldn't matter what subreddits I subscribe to (and the encroachment of certain trends keeps herding people to yet new subreddits. /r/gaming -> rage comics and DAE remember. Okay, everyone to /r/games...rinse repeat. /r/atheism -> ridiculous and obviously fake caricatures for people to knock down. /r/programming -> beginner material, so what, /r/notbeginnerprogramming?)
That is a hack, manual solution for machine learning of the things I am interested in.
Netflix uses strong algorithms and a lot of data crunching to suggest movies I might be interested in, rather than simply forcing me to subscribe to wholesale genres (you like Action movies so here's every movie that dropped in the Action bin). The eventually winner of the social news game will be those who effectively transfer that sort of learning to this genre.
Note that you can take it beyond simply finding correlation indexes between users -- analyze the linked site to determine factors like is it image heavy, what is the grade level / complexity level of the writing, discern the subject matter, etc.