Reminds me of the time I used hair spray and a lighter as a blow torch and nearly burned down the woods in my backyard. Thanks for the nostalgia.
And that cologne could burn on your hand without hurting you.*
*Don't try this at home.
Perhaps only as a kid with no significant hand hair: http://www.ugcs.caltech.edu/~eggplant/feynman/6.html
hand sanitizer is usually an alcohol in water and a thickener (glycerin, etc.). i'd worry a bit about the same effect. (not that i actually know what the ignition and flame temps of glycerin are....)