to this: >>It seems like every company on the web is buying and selling my data. You’re probably no different. Mozilla doesn’t sell data about you (in the way that most people think about “selling data“), and we don’t buy data about you. Since we strive for transparency, and the LEGAL definition of “sale of data“ is extremely broad in some places, we’ve had to step back from making the definitive statements you know and love. We still put a lot of work into making sure that the data that we share with our partners (which we need to do to make Firefox commercially viable) is stripped of any identifying information, or shared only in the aggregate, or is put through our privacy preserving technologies (like OHTTP).
Of course, saying "(in the way that most people think about “selling data“)" makes the guarantee completely meaningless. The rest of the paragraph is just marketing puffery. Its meaningless bromides about how much they value your privacy. Notice they only say they put "lots of work" into stripping identifying information provided to commercial partners (which is just another way of saying selling). Again, this is meaningless. They went from a very strong guarantee to no guarantee at all. Any company that sells your data that makes any effort at all to strip identifying information can make this claim regardless of whether personally identifying information can be recovered with a modicum of effort.
This is actually a much stronger guarantee than "we don't sell your data", which is not actually a strong guarantee at all. "Selling your data" is a nebulous term that means different things from person to person, and any company that doesn't literally exchange money for data could probably claim it with some level of credulity.
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And now without cutting it conveniently before the fun bit:
> Mozilla doesn’t sell data about you (in the way that most people think about “selling data“), and we don’t buy data about you. Since we strive for transparency, and the LEGAL definition of “sale of data“ is extremely broad in some places, we’ve had to step back from making the definitive statements you know and love. We still put a lot of work into making sure that the data that we share with our partners (which we need to do to make Firefox commercially viable) is stripped of any identifying information, or shared only in the aggregate, or is put through our privacy preserving technologies (like OHTTP).
You appear to have cut off the part where they say that actually yeah they have to stop saying they don't sell your data because they are selling your data.
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For example, Firefox runs ads using your language and city/country (on the default new tab page) - but no other data. I think the vast majority people would fine with the privacy implications of that, but this may be legally considered selling your data.
Being specific about what types of data they collect and how they use it is actually far superior to some nebulous promise that has no definition.