As to which is more fundamental, I don't think it matters. You could argue that the dot and exterior products are more fundamental because the geometric product is their sum (for vectors). You could also argue that the geometric product is more fundamental because it is simply the Cartesian product of two multivectors, and you derive the dot, exterior and commutator products by filtering that product by grade. Both definitions are true, and "fundamental" is both a matter of perspective and irrelevant to any practical concern.