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Comment by flexie | Hacker News Reader

How do they determine the income of the readers?

This is a good question. None of this data is available from the book itself. We've invested a lot of effort into our analytics backend, and our ability to derive demographics info from a very small amount of uniquely identifying information on the eReader or multi-purpose device.

There are a few reasons why we're not explaining how we get all of the demographics and insights data shown on our dashboard, but we can vouch 100% for its accuracy, and it's all data that is publicly available.

How does the developer get your code inside their book? Also, you might want to consider an intermediate plan. We're over 1000 readers (after a few months), but I'm guessing we're years away from 500,000 readers.

Adding our plugin to books is easy - you just upload the book file (using filepicker.io from our batch) and it is automatically modified to include the plugin.

Also, thanks for the feedback about pricing! We're looking into some changes that would address your concerns.

I'm guessing this info isn't on the website because you haven't got around to it yet, but knowing how things work is what attracts me to services. I'm wary of companies that claim to do things but don't say how it works, so you should consider putting up a "How-it-works" page. Do you have a list of supported formats? Just another comment about the pricing, 500,000 is a LOT of readers. Very few indie publishers (at least single authors) are near that number for a single book. Having a range for authors between 5,000 - 100,000 might be a better sweet spot.

Credit card tied to the purchasing account. Once you have that, you have (for sale) access to in-depth profiles I would assume include more or less accurate assessments of income. Presumes this is being done in coordination/through the e-tailor.

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