Compared to MacBooks, there's the sheer build quality of not just the whole package, but each and every component. Ever since Apple Silicon, the MacBooks IMO are on a league of their own. My M1 Air is still my most favorite laptop to date and the newer MacBooks define what a "laptop" should be. I realize that Framework's goal makes them approach it from reliability/repairability/upgradeability standpoint but I do hope those laptops converge to the point of having just enough perf, quality and looks to make me want to completely jump ship again.
> Software wise they can't do much
I'd like to hope they think otherwise. I still think there's a big gap on the OS market where h/w+s/w wins can be realized together. Somewhere in between macOS and Linux and just the right bits from Windows. Unfortunately, I don't see anyone attempting to make that happen in meaningful ways. Framework could very well try to do that at some point but not holding out hopes given their current goals.