I recently dug into some data in GA4 for our website and found that while Google Organic brings in more traffic, ChatGPT clicks convert way better — 6.8X better for free trial conversions, to be exact.

If you’re in the trenches of SEO and digital marketing, you know that this is a big deal.

Despite having a fraction of the total visitors, ChatGPT clicks were outperforming Google Organic in converting users into free trials (our conversion event)

From a common-sense perspective, it makes perfect sense — instead of TBC (10-Blue-Links), the user is coming to your website highly qualified and probably warmed up and pre-sold on your product and services.

In short, while ChatGPT drove just 4% of the traffic, it accounted for 22% of the conversions.