It's really just about making it harder for law enforcement folks to draw associations by looking directly at the bank accounts of several people they suspect are in cahoots. Or, in some cases, about making it harder to trace specific cash serial numbers or other instruments like cheques.
I recall reading of a crime outfit in Australia that would have the elders in their family take their illicit cash and use it to place an endless stream of bets on poker machines. By law they're required to return some high percentage, say, 75%, of the money put into them (the house keeps the rest). If you gamble tens of thousands in those machines, and you don't care about the losses, you get a reasonable expectation value back out as laundered winnings. In that case you don't even have to own the pub with the pokies, that's just how they work.