a solid RSS strategy is subscribing to key news sources in your field, your competitors' blogs and search results, keyword searches, thought leaders and in the enterprise, internal company announcements, requests for assistance, financial, inventory or other information.

features that make an reader business class = support for authenticated (pw protected) feeds, a good mobile version, local/offline caching, displaying diffs when items in feed have been changed, administrative control over dynamic OPML files, etc.

sitting duck: not using an RSS reader well leaves means it is going to take you more time to absorb less information regarding your industry. RSS automates immediate delivery of targeted information.

why petulantly insult email RSS readers? because I am a snob.

- the author.