There doesn't seem to be any obvious reason people would not admit their actual preferences in the study as presented. What bias would you expect, and why?
I just don't terribly think that masculine or not, neither choice seems socially less/more acceptable to me.
And for my own preferences, even if I was feeling ridiculously overly-socially concious of my choices I don't even know which end of the scale I'd have to pretend to be embarassed about.