This company will never be nearly as big as Reddit but it seems to me that they're going to become more of a media company than a democratised news platform.
We'll start to see 9GAG Magazine, the book and TV shows. Like SocialCam, if Facebook cuts off timeline access I imagine they'll see a huge drop in engagement.
Although anyone can submit content it's very much editorialised and I think that will become more about submitting content for the editors.
A huge problem they're going to face as they branch out is copyright. They're trying to make a more legitimate FunnyJunk and this requires them to start looking at revshare and how they deal with copyright as they're promoting copyright content rather than it just being user added.