It's an article about the situation in the UK. If your "rural area" is in the US, it is not surprising that it's a bit different than anything in the article.
I'm not saying that as an insult, but rather because I don't think there's an inherent difference, I just think rural communities are harder for companies to monetize, for multiple reasons - think density and average income.
But like Amazon, they will get there, and unlike cities, rural communities have less ability to resist and less ability to support a diversity of options. Think about the takeover of Walmart and Dollar General/Tree.
I don't think there's anything special inherent to your rural community that protects you from all this "progress". You're just living through the time before it catches up to your community. And i bet if you think about the effects of the arrival of changes like Walmart's rural expansion, you might find that they upset rural life as well, reducing wages, extracting money from the local economy instead of allowing it to continue to circulate locally, and then investing driving distances, and the associated costs in fuel and time among others.
My guess is that you will go from blaming cities for their problems to blaming cities for your communities problems once they reach you.
But maybe if you reevaluate your perspective, you could help your community prepare to resist those changes while you still have time.
Curious, why do you use it?
The scale you are thinking in is comparable to a small web forum being sustainably moderated by the owner of the site, while the majority of the world exists in a place like reddit that has more moderator users than even large web forums have in total. Reddit would not be sustainable if they had to pay a moderation staff, and similarly rural living cannot be scaled up to support cities without becoming city-like.
So assuming you accept all that, why even read this article or post a reply in the discussion?
I'm not trying to gatekeep here, I'm just saying I don't see why you find this topic interesting? It's like replying to a thread about how life in Afghanistan is really difficult, and you're saying "I think this article is not about America because of all the American things I experience."
My ulterior motive and secret agenda is to let people know they can escape that nonsense. Many rural areas are getting faster internet but are much more chill. There are pros and cons people can research themselves. For me most of the cons are pros.
If I can save even one person per year from the social, government and store apps that have massive teams of marketing psychological warfare experts manipulating them then I have done my hero's doodie.
The nearest fast food place to my house is 25 minutes away. Same with Walmart, Kroger, my bank, and nearly everything except dollar general and gas stations.
No ubet, Lyft. There is the food delivery, but only "in town". So far I have never been able to convince anyone to deliver food to my house.
I could use digital ID/license but I don't.
"Reward cards" are just phone numbers, at least the two I use (Kroger and horror fright). Oh and 1 gas station rewards.
I grew up in Los Angeles and spent 33 years there.
Of course, as with all of it, local jobs disappear from the local budget, and that money gets shipped off to Wall Street.