Oh then I totally disagree (or don't understand why you would need to see a psychoanalysis of a blacksmith to evaluate their offerings?). Many projects have places that need some complexity, configuration or advanced tools that doesn't imply the hardware store should stop selling average hammers or make you wade through an aisle of crap from providers like peloton to see if they better meet your needs.

(I.e. show me where in the article he replaced a standard tool like the hammer or pot with a complex one customized to exactly what he wanted to solve or explain why that advanced tool wouldn't suck given that there's a lot more details than one would expect.)