It is 100% Orwellian doublespeak. It should be a five alarm fire, but cowed media outlets are incapable of calling it out for some reason. Probably because they are terrified of the consequences. Preemptive surrender. Dark times ahead.
I'm not sure how a strategy of "ignore it and don't mention it" is going to perform better than "call it out"...
Though obviously a large amount of people don't believe anything except what they want to hear.