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There is still the reputational risk of using selection methods with widely known disparate outcomes. Other methods also have disparate outcomes, but most of the criticism is directed at IQ tests. I've heard "IQ tests are culturally biased" but never "work sample tests are culturally biased", and I'll guess that's the experience of most hiring managers too.

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Have you ever heard or read a newspaper article, or can you cite an actual example of any company actually suffering reputation harm for administering iq tests? Your citation suggests candidates view GMA tests _favorably_.

Most hiring managers believe experience matters in hiring as well, perhaps that’s the belief that keeps them from using iq tests.

For what it’s worth, IQ tests are biased (see duyme’ adoptive studies for a drastic economic impact). That largely is orthogonal to if they are predictive in the ways your citation outlines.

Somehow these reputational risks accrue to the median hiring company, but not to the global brands like PepsiCo and Proctor & Gamble that do GMA testing already. I maintain: this is a message board trope.

Surely you can understand that the hiring needs and reputational risk of a tech startup and Pepsi are different?

Can you cite Pepsi suffering any reputational risk based on the practice?

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