I would be willing to either pay more for something completely ad-free or not pay at all. I probably would not pay considerably more. How much extra does a magazine get from advertising? I thought it would be like three or four dollars per issue.

Yes I also do not enjoy being advertised to when watching a movie or TV, so I seldom do it. I don't feel as bad on the bus, although I'm not sure why, since as you point out it is roughly the same thing.

I think it's the presentation of ads in the midst of content VS ads off to the side on the bus.

Anyway, thank you for that thought-provoking comment.