Covering the cost of a service with both customer payment and advertising is... everywhere. Do you also get pissed off when you go to a cinema, watch TV, go to a sports game, ride on a bus, etc etc?
Yes I also do not enjoy being advertised to when watching a movie or TV, so I seldom do it. I don't feel as bad on the bus, although I'm not sure why, since as you point out it is roughly the same thing.
I think it's the presentation of ads in the midst of content VS ads off to the side on the bus.
Anyway, thank you for that thought-provoking comment.
I'm not sure about the value of magazine adverts, I've never worked in print advertising,MIT even at a few dollars that would mean you have to pay double. If they raised prices to do that, the higher price could/would drive some people away, meaning you'd then have to pay more to cover those lost sales..
I think that is more like a bus that detours to certain shops instead of taking shorter routes. You'd be paying for the conveyance and they would be abusing that by taking your time to gain themselves more money.
Unfortunately, they didn't really throw off the advertisers as I imagined. So no go.