"The CEO founded the 30 person company, and there are no other investors- it's all his money", if true, means that he's not CEO (in the startup sense) at all - he's the owner.
"Anyone have any advice on how to tell a CEO with no superiors to let everyone do their jobs?"
Their job is to do whatever he wants. If he wants you to hire three people to do interpretive dance in front of a web cam and put it up, go ahead.
As long as he's the whole owner, you should act like you're being paid to paint his house. Whatever he wants, as long as he's paying the checks. If you can't do what he asks or don't want to at that price, quote the price you'll do it for or leave. If you can do what he asks for the price he's paying, do whatever he says.
It's his house.