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Comment by mrbonner | Hacker News Reader

Have you thought of a future where LLM will be fined tune to target advertisment to you? I mean look at search: first iterations of search were pretty simple in term of ads. Then personalized ads came. I wouldn't help but envision the distopia where the LLM will insert personalized ads based on what you are asking for help.

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It's way worse than that. First, We interact with LLMs through private conversation and we are used to have private conversation with human we trust. Some of that trust will be transfered to LLMs. Second, LLMs have a vastly bigger "mental" power to build a long term mental model of us, while we interact with them. Which mean they can chose with extreme precision their words to trigger an emotion, a certain reaction.

Combine the two and the potential for manipulation, suggestion, preference altering is through the roof.

The next step is to combine it with heartrate/bloodpressure/eye tracking in phones and generate the text you're reading in realtime based on biofeedback. We'll be able to control people like robots. See where those $1MM+ salaries and billions of dollars are going, yet?

I do believe this is the next natural evolution. People don't like to pay for things and ads are a proven business model. I bet the big labs are looking into this

Meta probably already does this on the top 10k people that spends most or is a high ranked influencer on instagram etc.

I'm more worried about LLMs with specific political biases built into them. Imagine one that sounds like Conservapedia or the most insane left-wing parts of Tumblr

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