IMO that's not really a business model. That's a hope that you can come up with one by being at (or near) the front of the pack if one materializes.
There’s a whole class of educational apps that could open up for people learning in the physical world. Whether it’s building physical things, sports or reading books or notes written in non-latin scripts... the impact will be enormous!
OpenAI's business model was literally "we don't have one: we'll make AGI and we'll let AGI tell us how to make money". This is so idiotic it's not even a scam. xAI will compete on the same plane field. Not sure about Anthropic: they seem a bit more sane.
What does the scenario look like where everyone else gets eaten alive?