Treat users with respect.
Make hardware open, firmware open, repairable.
Let’s be honest here, there are user hostile products and pro-user products. Let’s make making user hostile products illegal / unprofitable with laws.
0. https://www.accc.gov.au/media-release/broken-but-out-of-warr...
https://gregsamborski.com/macbook-pro-led-screen-discolorati...
An iPhone can generally get fixed under warranty for 2-3 years. I’ve never tried a Kindle but the premium model should get 2 years without too much fuss.
[1] https://goodereader.com/blog/kindle/amazon-removing-download...
You should build a company founded on that principle.
Call it GTL Pty Ltd
Formerly known as Guaranteed To Last, but they dropped that naming and are now know simple as GTL after a social media smear campaign where people were saying ‘guaranteed to be the last thing you ever buy from that company’.
My in-laws have a few kitchen appliances from the 80s. Still working rock-solid. Not the wifi-enabled modern crap with some shitty cloud-based app that you need to replace all the time.