I dislike that term because the most valuable tests I write are inevitably more in the shape of integration tests - tests that exercise just one function/class are probably less than 10% of the tests that I write.
So I call my tests "tests", but I get frustrated that this could be confused with manual tests, so then I call them "automated tests" but that's a bit of a mouthful and not a term many other people use.
I'd love to go back to calling them "unit tests", but I worry that most people who hear me say that will still think I'm talking about the test-a-single-unit-of-code version.