Never heard of "pickleball" until recently. Lots of article about this. Seems like a PR campaign of some sort. Is someone paying Graf to promote this game?
Oh the peak was like 2022, I think. My city even banned it from public tennis courts, because of number of people getting into it and hogging the courts. Then unbanned. I actually see it less now when I’m on the courts.
I think it's just becoming very popular. I can tell you at least "looking for a pickleball partner" is a very common line in dating apps at the moment.
Yes, it's similar now to career coaching or those HIIT gym training videos. They have certifications, leadership courses, etc.
In Europe it seems Pádel is all the craze.
Padel is great, and I do wish it would make it over to the northeast US somewhat. Paddle tennis has some presence, but Padel is basically nonexistent still
It’s a very popular sport / athletic activity.
That was my assumption too. I first heard about pickleball a couple years ago where some billionaire sports team owner was on Bloomberg hyping up his investment.