Also, Tesla sales went down in 2024 in the US. https://www.notateslaapp.com/news/2491/tesla-suffers-sharp-d...
For example in 2023 Tesla sold 1220k model Y, and 508k model 3. Toyota's best seller was the RAV4 at 1070k and their number 2 seller was the Corolla at 803k, so even just looking at the top 2 for the two companies Toyota sold a little more. But Toyota has 3 more models that also sold less than Tesla model Y but more than model 3: The Corolla Cross at 715k, Camry at 650k, and HiLux as 605k.
Worldwide, Tesla has 2.77% of the market, which is tied with Audi. Here's the market share of the companies that sell more: 11.07% Toyota, 6.41% VW, 4.87% Honda, 4.82% Ford, 4.56% Hyundai, 3.84% Nissan, 3.77% Suzuki, 3.53% Kia, 3.48% Chevrolet, 3.47% BYD, and 2.67% Mercedes-Benz.
The idea that they can continue to stay atop of the Chinese market is not a bet I would be willing to take.
In some countries sales started falling mid 2024 and have fallen ~50-60% in one quarter. Germany says new Tesla registrations have plunged.
They're plunging in China, too - the biggest EV market in the world - which really fucks Tesla over. BYD is eating them alive.