Reminds me of the infamous Pepsi logo redesign:
https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
I forget when this was first leaked, but over the years, this has become my go-to example for premium artisanal marketing bullshit.
TIL SMH WTAF
The "Gravitational Pull of Pepsi" blew my mind.