(There’s no name decided yet for the fourth in the series.)
> [...] first generation, based on the Xe HPG microarchitecture, codenamed Alchemist (formerly known as DG2). Intel also revealed the code names of future generations under the Arc brand: Battlemage, Celestial and Druid.
https://www.intel.com/content/www/us/en/newsroom/news/introd...
> According to Intel, the brand is named after the concept of story arcs found in video games. Each generation of Arc is named after character classes sorted by each letter of the Latin alphabet in ascending order. (https://en.wikipedia.org/wiki/Intel_Arc)
It's fun for the developers and the end-users alike... So no, it's not limited to GPU enthusiasts at all. Everyone likes codenames :)
Except butt-headed astronomers
We were actually told to change our internal names for our servers after someone named an AWS instance “stupid” and I rolled my eyes so hard, one dev ruined the fun for everyone.
So sure, pour one out to whoever's funeral is on the grocery store tabloids that week with your codenames.