Tesla sales are collapsing globally partly due to Musk's mental breakdown and are not likely to recover much, especially since Tesla no longer really has a CEO.
No, he is greedy, this is greed. He is greedy for power and money.
As Terry Pratchett alludes to many of his books, the problems start when you treat other people as "things". And this is rife at the moment. So mental breakdown doesn't really cover it.
Come on, you cannot have missed this.
We started seeing signs of it when he called that diver rescuer a pedophile. Most recently its been him caught lying about him being the greatest gamer in the world and being one of his biggest fans (Adrian Dittman).
And then high on ketamine doing that salute on the inaguration
Nazi salute (two actually) on national television? Destroy government extra legally with presidential pardon immunity? Bust on minorities etc with social impunity?
He doesn't just have eff you money, he has eff you status. No longer being restricted to the milquetoast middle ground CEO trap. Unrestricted treatment of low money people as subhumans. nothing like rights or laws to get in the way.
Thing is, his stock is very very tied to perception, which is a synonym for "hype".
You can see this emerging unrestraint coming from virtually all of silicon valley "leadership". Allin podcast. Zuck the MMA wannabe. Larry Ellison (the archetype) in orbit with trump. Gleeful twitters about eliminating all jobs with AI.
And yet we are entering an era of geopolitical uncertainty, war, reonshoring of manufacturing. To fight looming conflicts with China and Russia, what is needed is functioning institutional democracy, not venal banal oligarchical corruption.
The other historical danger is that the rich poor gap is indicative of a forthcoming rebellion of the lower class. Trump is himself a symptom of this, and while the poor continue to divide themselves between the two parties, Trump shows that wild unpredictable swings in voter sentiment can bring unexpected candidates to the fore.
All it takes is one charismatic candidate to pledge to cull the rich and being universal healthcare...
In the best of times Musk's leadership brought us stuff like "Joe Mode" just because he saw someone complain on Twitter.
Now he's completely unhinged and we can't trust him even as much as before. He might just decide something crazy and force the factories to change it just because.
can't be further from the truth. if you drive tesla and then drive all of the competitors tesla is faaar superior car. cars are great. the core issue here are margins - before competition tesla's could retain the huge margins on their vehicles. feels like in order to compete now they will have to drop the prices and hence their margins and with the forward p/e ratio of 1,000,129 that won't go well for the company's financials. and of course elon being a tool isn't going to be helping with this :)
The robo-taxi attempt is fraught and Musk's mind seems elsewhere -- swinging a wrecking ball on government, turning Twitter into his microphone (with great damage to its value and creating a real opening for competitors), posting videogame results reminiscent of the old North Korean dictator Kim Il Sung-style, where the newspaper would report on his games of golf in which he swung 18 hole-in-ones.
By hitching his wagon to political movements most despised by the consumers of EVs he's alienated Tesla's audience. By his further actions he's shocked and disgusted them so that driving a Tesla is becoming an embarrassment. The brand is kaput.
There's maybe a separate China story but it's no better. Tesla taxis in China, really?
[1] Global electric vehicle sales up 25% in record 2024 - https://www.reuters.com/business/autos-transportation/global...
Companies simply do not survive this in the long run unless very specific inelastic demand (I'm thinking bp oil spill as the only example) exists, and even then BP wasn't as international or charged or so ... Nazi.
Tesla is musk. Musk is a Nazi. Musk was a progressive environmental future in the previous media construction.
That radical shift means no brand, no customers. How many people want to drive a car that basically has a swastika on it? 4% of the population?
On top of this, musks absent leadership since the model Y, in addition to Tesla's general problems getting new designs out the door, and his marketing ignorance in the good days, means Tesla has no badge diversification a luxury marque, no extensive model diversity for all the markets of the world, no cabin options for their extreme design, no trims and body style variations.
It's just the 3 and Y basically.
Tesla should have bought another car company to gain engineer, design, oem relationships, and manufacturing capacity.
Too late. Tesla is now a pump and dump scheme, musk wants his 60 billion that Delaware is holding up and then he'll sell off just like the board is doing now.
China will seize teskas assets on a whim from a trade war or a hot war with Taiwan.
The energy sector is not one I look forward to, Tesla doesn't have any advantage in battery packaging or battery technology("battery day" is now officially a dud), and lfp lmfp and sodium ion chemistries are far more suited to grid storage and home storage.
We all know AI driving at Q4 isnt happening under musk. It's a long slog and musk fires software teams too quickly, because he treats them like hardware. That's basically all the hype.
Tesla sales are static or shrinking
Take January YoY in the UK, EV sales rose 24%, Tesla's sales dropped 8% ish
For your hypothesis to make sense, first you would have to establish that Musk's antics have no negative impact on Musk's public opinion or public image.
In the meantime, you've started to see a global wave of both Tesla stores and Tesla cars being vandalized in protest over Musk's public support for Nazism. In some cases such as Germany you even had public protests against the neonazi party that Musk supports and promotes.
So you establish the fact that throughout the world people started protesting Musk due to his public actions. Do you think this change in public sentiment brings with it a neutral impact on sales?
Tesla's sales are spread over a few models, VW's EV sales are spread over ten or so models
My guess is that this robotaxi launch will make or break the company. If the product looks like any other first-gen driverless service, Tesla is screwed.
The price to upgrade all those older Teslas is gonna be gigantic and the company is already heavily scrutinized for their lackadaisical approach to QA and safety.
Downvote if you must, but the man knows how to protect his moats while branding it "ending wasteful government spending".
The stock seems to be waking up to the problem. Sales are down 12% in Europe in Jan. Down 60% in Germany. Apparently German electric car drivers are not fans of Nazis. Who knew?
Imagine if pretending to be your friend was basically a fortune 500 size industry.