Rust is objectively better than what I tried before, in several ways.
From where I was standing several years ago, there was almost zero "human factor" in adopting Rust for many companies (and devs). People simply saw the better features, performance and security and got excited and wanted to work with that language. And then many mistook that for hype. Yourself included apparently?
Sometimes things get popular just because they are good, you know. Not super often historically, mind you, but it does happen. IME Rust is one of these outliers.